Reviews

Microsoft

The Chartered Institute of Management Accountants

"Marketing has always been the misunderstood cousin of the Finance Dept, but the art of marketing is increasingly becoming a measurable science which certainly helps. But that’s not enough, marketing success also depends heavily on building relationships across the business and particularly getting Marketing and Finance to work together and speak the same business language with a customer focus.

‘The Marketing Manifesto’ demonstrates through 15 manifestos exactly how to get the most out of Marketing. Marketers need to be change agents, for example by putting the customer first, treating marketing as a pan company process, and keeping ahead of the curve in predicting future needs as an agent for the customer.

The book logically tests assumptions and then takes us through necessary changes and taking brave steps towards achievement. A thoroughly good read and useful reference for marketers and managers in the business challenges that lie ahead.“ 

Ray Perry
Executive Director of Brand , Profile and Marketing
Chartered Institute of Management Accountants (CIMA)

The Marketing and Sales Standard Setting Body (UK) - full review here

"This book is unique in its approach to marketing and I very much welcome it as a much needed alternative to many current traditional structures. I particularly welcome it because it addresses several dimensions that I have grappled with over the last decade or so ......

.... Consequently I unreservedly recommend the use of this book by anybody who wants to get see marketing with warts and all which, at the same time, becomes the basis for future resolutions and reconciliations."

Dr Chahid Fourali FCIM, FRSA
Founder and past Leader
The Marketing and Sales Standards Setting Body (MSSSB)

University of Glasgow

It has been fifty years since the inception of marketing as a Management discipline; the philosophy, practice and professional needs this new Marketing Manifesto.... The stance of humanity, human-to-human interaction, and human-to-human dialogue has many implications for managing a company's landscape.... David's book brings a 'breath of fresh air' to a beneficial structure of marketing thinking that has evolved very little since its inception as a management discipline ......

.... the prose of ideology flows like a system of signs that are designed to transform the reader's mind'

Professor Luiz Moutinho
Foundation Chair of Marketing, University of Glasgow Creator of 'Marketing Futurecast'