The Author:
David James Hood PgDIM PgDED
He is currently the CEO and ‘Concepteur’ of the specialist marketing intellectual property, capital and asset creation and development company Marketing Sans Frontières, based in Ireland. He was an early innovator in modern digital and technology-led marketing, has served on the UK’s Marketing and Sales Standards Setting Body, on the Board of the manufacturer trade body CompetitiveScotland, both the Scottish and Technology Group Councils then Boards of the Chartered Institute of Marketing, and is a Visiting Lecturer at the University of Glasgow. David has worked within clinical medical life sciences, specialist engineering and electronics in analytical and product and business development roles and from the nineties developed his career within marketing as a specialist, speaker and leader for the profession. He was instrumental in setting up the Chartered Institute of Marketing’s Technology group (taking it from a few hundred to over 70,000 members) and it was during his term as Chair of that body he clearly saw major imperfections in marketing; he subsequently took up the challenge to help improve the profession. Practices that fell way short of the Marketers’ aspirations bedeviled the profession and he set out to do something about them. This culminated in 2010 with the publication of his inaugural book for the professional Marketer: ‘The Marketing Manifesto’.
David is currently leading and developing the online network and professional marketer community MyMarketingLifeTM and is dedicated to providing new mechanisms and processes for sensing and serving the Marketer – to bring forward new knowledge, products and services that are evidentially needed by the Marketer and are critical to their personal development, existing role and corporate success. He created Marketing Sans Frontières Ltd. As an I.P. vehicle to exploit that knowledge.
David has a postgraduate diploma in International Marketing (University of the West of Scotland) and a postgraduate diploma in Enterprise Development (Waterford Institute of Technology); he is passionate about Scottish history, music and politics, anything French, and the virtuous interdependence of business and societal activities between people and organisations.
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