The Chapters.....
           ..... each one a mini-Manifesto!

1. The Future of Marketing
2. What the Hell is a Marketer?
3. Marketing Futurecast ^TM
4. Marketing Recruitment and Resourcing
5. Marketers, Finance and Accountants Unite!
6. Are we Really Customer or Market Centric?
7. Marketing Misanthropy
8. The Problem with Marketing is the Repugnant Word!
9. The Marketing and Sales Standards
10. Rehumanisation: Humanity Strikes Back!
11. Digital Fortress: Permission-based Marketing
12. Preparing, Predicting, and Performing Campaigns
13. Integrating Marketing into an Invigorated Corporate Governance
14. Corporate Mergers, Acquisitions, and Turnarounds
    ... Where the hell is Marketing?
15. Marketing Leadership: it is time to step up to the mark!

And .... inside the book there are worksheets, explanations as to how to conduct your own powerful assessment and quickly apply the findings in this book to improve your own prowess; and there are further resources, links and more !!!!!